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By DAN STRUMPF (AP) – 6 hours ago
NEW YORK — Harley-Davidson Inc. said Thursday it will begin selling motorcycles next year in India, the world's second-largest motorcycle market, where the company hopes its iconic, heavyweight bikes will find a niche among the country's rising middle class.
The Milwaukee-based company said it has established a subsidiary near Delhi and has begun scouting the country for dealers.
"Given the rapid development of India's economy and physical infrastructure, this is exactly the right time to bring the world's greatest motorcycles to one of the world's largest motorcycling nations," said Mark Levatich, Harley's chief operating officer, in a statement.
India is the world's largest market for motorcycles behind China, but it is overwhelmingly dominated by smaller, inexpensive bikes used primarily for transportation, said Dilip Chenoy, director general of the Society of Indian Automobile Manufacturers.
Still, Harley said the country's growing economy, rising middle class and expanded highway construction has created a market for leisure motorcycle riders.
"Motorbikes, scooters in India are family commuting bikes," Chenoy said. "They tend to be more robustly built and the focus is on fuel economy, but there is an increasing market for leisure and high-end bikes which is beginning to happen here in India."
The move marks Harley's latest push into developing markets overseas, where it hopes rising incomes and the company's strong brand identity will spur sales and help offset flagging business at home.
International sales have made up a growing part of Harley's business. In 2008, motorcycle shipments in the U.S. fell 15 percent to 206,000 units while international shipments climbed 9 percent to 97,107.
Shares of Harley-Davidson closed Wednesday at $21.95. The stock has gained 29 percent since the start of the year, as investors begin to see a recovery in demand after a wrenching drop in sales during the U.S. recession.
Copyright © 2009 The Associated Press. All rights reserved.






Harley Davidson Pecos Motorcycle Boot Review


The interior of the Pecos boot is lined with a full length cushion sock made of Taibrelle. This liner helps wick perspiration away from your feet. The insole is removable and is made of dual-density polyurethane for comfort. These boots are very comfortable to wear, but may take some time to get used too if you have never worn boots with a true heel on them.
This truly is a Harley to die for. Here is a motorcycle gravestone spotted somewhere near Llano Texas. A coworkers husband shot this picture and shared it with me. I thought I'd share it with you, as the Picture of the Day. It looks like it's located in a place that manufactures headstones. I wonder if they could do a V-Star ?
Ride on,
Torch
